The Revenge of the Origami Unicorn- Rebecca Singh

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The Revenge of the Origami Unicorns introduces and explains the different concepts of transmedia storytelling. According to Henry Jenkins, from Confessions of an Aca-fan, we are all trying to figure out commercial entertainment and the era of digital entertainment. Transmedia storytelling is the process of fiction essentially becoming fan fiction as it is spread throughout today’s culture and media to create and give an even bigger entertainment experience. As discussed in class, a lot of television shows, movies, and books rely on mythology because is assumed that viewers and readers know the backstory. For example, comic books, like DC Comics and Marvel, and even down to fairytales. Transmedia storytelling is experiencing the story through an interactive perspective, like game playing or amusement parks, without knowing the backstory.

Six Flags is an amusement park that has rides based DC Comics, like Batman The Ride, Superman: Ultimate Fight, and The Green Lantern, just to name a few. This is a perfect example of how transmedia storytelling was targeting a specific audience, but by expanding to an amusement park it attracts a larger crowd who are a fan of both the comics and rollercoasters. The one thing that stood out the most to me is that collaborating with different big brand companies are definitely key to expanding on stories that seem forgotten. One of the concepts, Continuity vs. Multiplicity, explains how DC Comics have expanded immensely. I enjoyed this part of the article the most because it explained how Marvel, in particular, has used The Ultimate Spider-man Franchise and made it into smaller franchises, like Spider-man India. Since my favorite superhero is Spiderman, it was interesting to see the difference between India’s Spider-man and the original Americanized comic.

This is another way how transmedia storytelling has specifically made Spiderman fan fiction based instead of Marvel as a whole. This is an example of transmedia branding because it is taking a show/movie and using it as a franchise. Marvel and DC Comics has teamed up with the Warner Bros. to ensure the qualities of their comics and stories so it reaches industry standards and audience satisfaction. However, Marvel won’t pay Sony for the rights of Spiderman to put him in any of The Avengers movies, hence why Spiderman seems to have its own fan base. Now, by using the technique of turning these comics into television shows and games, fan bases have also grown immensely. For example, the CW, is a television network that has brought comics that seemed forgotten to life, like Arrow and The Flash. Not only do these two comics have their own show, but also have collaborated together through technology by brainstorming these two shows into crossovers.

Not only do transmedia storytelling benefit comic books, but have a great influence on other books as well. Comic books have just been around since the beginning of time, as opposed to incredible sagas like Harry Potter. Harry Potter is another level of transmedia story telling because Universal Studios has blessed all of its fans with their very own Harry Potter World in both the UK and the US.

http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

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